Car insurance changes to affect women

Wed, 02 Mar 2011

Women drivers will be required to pay out higher premiums for their car insurance policies from next year following an EU ruling.

The European Court of Justice announced yesterday (March 1st) than providers will no longer be able to factor in gender when assessing risk levels for insurance customers .

According to the court, including gender in such assessments is discriminatory and is not in line with the EU's equality goals.

However, specialist insurance provider Sheilas Wheels has said the ruling will make premiums rise "artificially" as it will no longer reflect women's driving risk.

It added that it would have to change its marketing and female-targeting strategies but would not be making any amendments to its brand.

Adrian Webb, head of communications at the firm, said: "Despite this ruling, we will continue to market to women and to celebrate our pink brand because it does not prevent female-focused marketing .

"Over the course of the transition, we will make the changes necessary to comply but the huge proportion of women already with Sheilas' Wheels will help us to maintain our highly competitive position."
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