Car insurance provider Aviva has successfully rolled out its personal lines pricing to Swinton Insurance branches nationwide.
The insurer has, in fact, doubled sales for its private motor product year-on-year.
The new system has been rolled out across all of Swinton's 570 branches and three call centres through Swinton in the UK.
And after just one month of trading, sales of Aviva's private motor insurance had increased 166 per cent when compared to the same period in 2009.
Sam Hudson, head of broker personal lines at Aviva, commented: "With the personal lines market remaining highly competitive, our investment in technology means that we can provide brokers with access to more competitive private motor rates so they can react to market changes quickly.
"Our partnership with Swinton, Britain's biggest high street broker, has been hugely successful and the figures demonstrate that a renewed focus on improving the personal lines pricing model for brokers is working."




