Half of Britons stick with same car insurance provider

Wed, 17 Nov 2010

More than half of consumers have used the same car insurance provider for the past year, new research shows.

Despite this, market research group JD Power and Associates found that some companies are only managing to retain a third of their customers.

Around 56 per cent of motorists have not switched insurance provider during the past year, while policyholder retention rates range from 80% per cent for some firms to just 35 per cent for others.

Jeremy Bowler, senior director of insurance practice at JD Power and Associates, remarked: "While some of the highest-performing car insurance companies in the UK market successfully renew more than eight in ten policyholders, others manage to retain barely one-third of theirs, which means they have to invest in advertising and lead commissions to replace two-thirds of their customers annually."

Some 44 per cent of customers overall switched insurers during the past 12 months, which represents nearly £3.5 billion in premiums that were up for bid, he added.
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