Britons urged to shop around for best car insurance deals

Mon, 22 Nov 2010

The average cost of car insurance has soared by 40 per cent in the past 12 months, it has been noted.

Writing for the Daily Telegraph, Kara Gammell observed that with the rise in car insurance costs, it is more important than ever to unearth the best deal.

It is therefore very important to shop around to find the best insurance offer to suit your needs.

"Many insurers profit from their current customers' apathy," she explained.

"Applying to your existing insurer as a new customer often produces a lower price than its renewal quote . Insurers put out more competitive prices to attract new customers, so simply start again and you could be better off," Ms Gammell added.

This comes after market research group JD Power and Associates found that more than half of consumers have used the same car insurance provider for the past year.

According to the group, some companies are only managing to retain a third of their customers.
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