Allianz car insurance has been launched on a price comparison website, My Finances reported.
The firm will therefore now be able to offer its online-only Your Cover policy, which allows customers to build their own bespoke deal, on Confused.com.
As a result, consumers will be able to take out up to 14 optional insurance extras on top of the purchase of a basic level of comprehensive insurance .
And unlike some other car insurance providers, Allianz will not charge administration fees for any changes they make to the deal.
On top of that, consumers are able to select the level of excess that they need personally.
Meanwhile, market research group JD Power and Associates claimed recently that more than half of consumers have used the same car insurance provider for the past year.
Despite this, the group found that some companies are only managing to retain a third of their customers.
Around 56 per cent of motorists have not switched insurance provider during the past year, it said.




