Car insurance customers have once again been urged to cut their speeds as they drive through towns and villages after research showed the continuing problem.
The road safety charity Brake revealed the findings of a study at an international conference yesterday (May 13th), which found that 72 per cent of drivers have travelled at more than 35mph in a 30mph zone.
It also explained how a car travelling at 35mph has a braking distance of about two-and-a-half times that of a vehicle travelling at 30mph.
Mary Williams, chief executive of Brake, said: "There appears to be widespread complacency among drivers who may think they will be able to stop in time if they are just going 'a few' miles over 30 - but the physics of speed tells us they won't.
"Many of these drivers wouldn't dream of drink or drug driving, but are prepared to risk lives by speeding. There need to be more campaigns that explain to otherwise law-abiding citizens the exponentially damaging effects of increases in speed."
According to a study by the AA, 84.6 per cent of motoring convictions among its car insurance policyholders are for speeding .




