A car insurance company has launched a campaign aimed at getting motorists to concentrate on careful and responsible driving.
The Respect the Road campaign will highlight the financial impact poor driving and lack of consideration for others can have and will urge people to stamp out road rage .
As a way of rewarding drivers who have proven to be consistently reliable, the company is offering people with no claims since 2001 discounts of 90 per cent on their car insurance policy .
Tina Shortle, marketing director for AXA Insurance, said: "At a time when prices are rising sharply in this market, we felt drivers with a proven track record deserved more. Experienced motorists are less likely to have accidents, less likely to be convicted of driving offences and less likely to commit fraud .
"This new insurance product shows that for the first time in the market it pays to be experienced. Motorists are finally getting the rewards they deserve."
AXA recently reported that British motorists were among the least environmentally considerate in Europe, with 84 per cent driving every day, compared to the European average of 78 per cent.




