A new study has shown how car insurance customers are now more prepared to haggle over the cost of their new vehicles .
According to research by Sainsbury's Finance, 59 per cent of people say they would now haggle 'hard' or 'very hard', compared to 52 per cent in September 2009.
Despite this, the firm still believes it would be possible for car insurance customers to save a further £163 million over the next six months by driving a bargain.
Steven Baillie, head of Sainsbury's Loans, said: "It is pleasing to see that more car buyers are prepared to haggle than previously - we have been encouraging people to haggle for years but it seems that these recessionary times have finally convinced many to try and get a better deal.
"With the car scrappage scheme and lower VAT both things of the past, car buyers will need to find other ways to lower the cost of their purchases, haggling is really worth considering."
Meanwhile, the latest Confused.com/EMB Car Insurance Price Index has shown that the average cost of a comprehensive car insurance policy rose by 14.2 per cent in the second quarter of 2010.




