Car insurance award announced

Mon, 12 Jul 2010

Car insurance company swiftcover.com has been recognised at a prestigious awards ceremony for its marketing efforts.

The firm won the 'Marketing Initiative of the Year' award at the British Insurance Awards 2010 for its multi-platform campaigns, which boosted sales by 38.5 per cent in 2009 while also significantly increasing brand awareness.

Advertisements featuring legendary rock star Iggy Pop were among the successful features of recent campaigns by the company.

Tina Shortle, marketing director for swiftcover.com, said: "It is great to win such a coveted award, particularly one that is chosen by our peers and key figures in the insurance industry.

"We are also pleased that the award acknowledges the work we are doing to engage with the public, both our existing policy holders and potential customers. swiftcover.com believes that building stronger relationships with consumers is vital for a successful insurance market."

Swiftcover recently noted that 40 per cent of people see their ideal motoring adventure as being the opportunity to drive Route 66 in the US.
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