An insurance company is urging drivers to look at every aspect of what their car will cost, including insurance, before they take the plunge.
Research by esure shows that 33 per cent of motorists would not try to haggle the price when buying a car, while 16 per cent said they would not bother to find out what insurance group it is in either.
With new '10' number plates set to be released at the beginning of March, Mike Pickard, head of risk and underwriting at esure car insurance, wants to get motorists haggling and looking for value-for-money.
He said: "Whether it's the insurance cover, finance package or the price tag of a new set of wheels, motorists should spend a little extra time doing their homework beforehand to make sure they get a good deal."
Figures released by confused.com have shown that insurance prices went up by 12.7 per cent in 2009.
Women aged between 21 and 30 were particularly badly hit, as their average insurance price went up by 17 per cent.




