Car insurance comparison site launches new ad

Thu, 08 Jan 2009

Confused.com has launched a new advertising campaign aimed at encouraging people to use its car insurance comparison service.

The ads feature real life customers being filmed while they use the car insurance comparison service so they can give their opinions on it.

According to Tom Bennett, marketing director at the insurance comparison website, the fact that the campaign is not scripted gives it "a real human edge".

He said: "The campaign utilises the popularity of YouTube and has a genuine feel to it, as it features real-life customers who have genuinely benefited from using the new site."

People using the redesigned website should find it easier to compare the cost of car insurance, he added.

Yesterday, the Daily Mail reported claims by Patrick Smith, chief executive of the Swinton Group, who predicted that the cost of car insurance is set to rise by 20 per cent over the course of 2009.
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