The ability to purchase car insurance online is helping to keep the cost of premiums down, it has been claimed.
According to AA Insurance, the fact that customers can shop around so easily means insurers have to keep prices low.
Andrew Strong, chief executive officer of AA Insurance, said: "Online buying means that buyers are much more likely to shop around for car insurance and buy on price. That is keeping premium rises in check."
Figures released by the firm show that car insurance premiums rose by and average of 5.9 per cent during 2007.
Mr Strong believes that car insurance premiums are expected to increase by a similar amount in the coming year.
He said: "It remains a very volatile and competitive market and we don't see that changing in the immediate future."
Last week, Which? Legal Service said that people with so-called comprehensive car insurance should check the small print on their policies as they can often exclude major items such as windows .




