A major car insurance firm has welcomed a new government campaign aimed at warning motorists of the danger of driving while tired.
Research undertaken by Sainsburys Car Insurance found that 34 per cent of drivers admit to going on a journey when feeling tired.
Joanne Mallon, Sainsburys Car Insurance Manager, said: "We're delighted to see the government's new initiative highlighting the dangers associated with driving combined with tiredness.
"It can be tempting for motorists on long journeys to just push on through the tiredness, but taking at least the recommended break of 15 minutes every two hours could be the difference between having an accident or arriving safely."
Sainsbury's Car Insurance also found that 68 per cent of drivers engage in some form of potentially dangerous driving-related activity each month.
Earlier this month, the firm found that 15 per cent of people admitted to making false claims on their car insurance application.




