More Than launches women only car insurance product

Wed, 11 Jun 2008

Car insurance firm More Than has launched a women-only product that "aims to confront the aspects of driving that women find most stressful".

The More Than Women Drivers' Insurance policy offers a number of special features including priority roadside assistance, a replacement vehicle within two hours and a mobile phone locator.

As well as this the car insurance policy offers £300 of handbag cover and customers will also be able to benefit from discounts at a number of high street retailers .

Jane Foster, product manager for More Than Women Drivers' Insurance, said: "We've extensively researched the needs of female drivers and found that women's main concerns when thinking about car insurance are their safety and that of their children in the event of an accident or breakdown ."

Roadside recovery vehicles will be staffed by "female friendly agents", she added.

Yesterday, a study by Moneysupermarket.com revealed that men in their 20s pay 41 per cent more for their car insurance than those in their 30s.
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