Quarter of car insurance quotes referred by search

Thu, 10 Apr 2008

A new car insurance market report indicates that a quarter of all online vehicle insurance quotes were referred by search activity in the last year.

The report, conducted by comScore, found that car insurance quotes referred by web search increased by some 36 per cent in the last year, reaching a surprisingly large total of 8.9 million during 2007.

comScore, who are a digital market analyst, also found that around a fifth of people searched for information after seeing an advertisement .

The vice president of comScore, Kevin Levitt, reportedly commented: "In 2007, more than a quarter of all online auto insurance quotes were referred by a search engine."
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