Regional differences behind green guilt, motor insurance study reveals

Wed, 18 Apr 2007

A motor insurance study has demonstrated that where somebody lives may influence how concerned they are about causing damage to the environment by using their car.

According to research by motor insurance provider Prudential Car Insurance, people in the south-west of England and Wales proportionally have the lowest level of green guilt, with 15 per cent claiming to be concerned they are damaging the environment by driving in the city.

However, the most anxiety is felt by people in the south-east, with 21 per cent admitting they feel bad about driving instead of using public transport or walking.

Another discovery of the motor insurance survey is that 22 per cent of 35 to 44-year-olds feel guilt, as opposed to 14 per cent of 18 to 24-year olds.

This latter finding in particular came as a surprise to Phil Southgate, spokesperson at Prudential Car Insurance.

"The issue of carbon emissions and global warming has been hard to miss in recent months so it is somewhat surprising that the younger drivers are among the least concerned about the environment," he said.

As many environmentally-conscious car insurance customers may already be aware, chancellor Gordon Brown announced last month in the Budget that road tax for high-polluting vehicles would almost double to £400 from April 2008.

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