Swiftcover.com has become the first car insurance provider in the UK to offer quotations by text, the company claims.
UK motorists looking to get a car insurance quote can take advantage of the service, which has been developed by Text2Insure and has SMS and WAP capability.
Andrew Blowers, chief executive of Swiftcover.com, claims that the new product demonstrates the company's commitment to innovation in the car insurance market.
"In an era when many consider their lives to be negatively affected by time pressures, our aim is to enable consumers to purchase insurance quickly and at their convenience.
"A text system for quotes is a natural addition to our online service, where consumers can get quotes, buy and manage policies and make claims entirely online."
Furthermore, Mr Blowers claims that removing call centres from the process minimises frustration for the consumer, while allowing the company to offer cheap car insurance premiums.
Swiftcover.com states that it is the UK's first entirely online car insurance company, which gives customers instant and full access to information at any time of the day or night.




