Provident Financial announces 'yesinsurance.co.uk' launch

Wed, 26 Jul 2006

Provident Financial has launched its latest insurance website, yesinsurance.co.uk.

The insurance the website offers is car insurance designed for vehicles that are five years old or more. Managers at the company say they expect 90 per cent of their business to come from online customers.

Paul Purdy, head of marketing at yesinsurance.co.uk, commented on this figure: "This is a relatively high online response rate for an insurer, but there is a big shift taking place in the insurance arena and the yesinsurance.co.uk business plan is geared towards making the company very heavily net-focused."

"Our infrastructure is shaped towards online business and the cost savings that are consequently made are being passed on to the customer in the form of lower prices."

The launch is being supported by a number of advert campaigns, and yesinsurance.co.uk has focussed on TV adverts as a means of promotion.

The company has ten and 30 second long TV adverts featuring animated characters in the shape of speech bubbles, the catchphrase of the advert being "say yes to cheaper insurance".

Yesinsurance.co.uk will also offer home and van insurance cover and aims to expand into other types of insurance over the next year.

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