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First Alternative Car Insurance

Do you drive an exclusive executive vehicle? Do you drive a 4x4 or SUV? Do you pay over £300 for your high performance vehicle?

First Alternative has been created especially to provide car insurance for drivers who pay that little bit more for their cover. In 2003, Peter Wood, the Chairman of First Alternative, conceived the idea of an insurance company for non-standard drivers. First Alternative estimate that around 40 % of motorists fall into this category due to their driving history or the type of car they choose to drive.

First Alternative is the first company to recognise this type of driver. Many insurance companies have not kept pace with the market, and drivers may find themselves paying higher premiums and broker commissions. First Alternative could save you money.

What's more, if you choose to buy your cover through our quick and easy-to-use online service, you could save yourself 10% of your policy. If you are paying for an expensive premium, get a quote with First Alternative now and find out we could save you money and make a difference on your Car Insurance.

First Alternative is a Halifax and Bank of Scotland company.